＊NSYNC - It's Gonna Be Me

What this video is

Released in 2000 as the second US single from *NSYNC's album No Strings Attached, 'It's Gonna Be Me' became the group's only Billboard Hot 100 number-one hit, topping the chart for two consecutive weeks. The video arrived at the absolute peak of the boy band era, when TRL was the definitive arbiter of pop cultural relevance. The toy/marionette visual concept extended the thematic thread of *NSYNC's 'No Strings…

Why it matters

Represents the commercial and aesthetic apex of late-1990s/early-2000s teen pop video production. The video is a landmark in the use of practical prosthetic FX over CGI in the pop genre, and its toy-store concept became a widely referenced template for high-concept narrative pop videos. Its…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American film and music video director who has helmed over 150 videos since the 1980s. A UC Santa Barbara alumnus, he was inspired by David Bowie's 'Ashes to Ashes.' He rose to prominence directing…