New Kids On The Block - Tonight

What this video is

Released in July 1990, 'Tonight' arrived at the absolute commercial peak of New Kids on the Block's dominance — the group would top Forbes' list of highest-paid entertainers in 1991. The single was their ninth consecutive top-ten hit, following the chart-topping 'Step by Step,' and became a transatlantic success reaching #7 in the US and #3 in the UK. The video reflects the era's boy-band visual grammar: a…

Why it matters

A canonical artifact of the first commercially industrialized boy-band era, 'Tonight' demonstrates the fully developed teen-pop music video formula — choreography-forward editing, theatrical lighting, and personality-differentiating close-ups — that would directly inform the production templates…

The director

Lawrence Jordan is a director and producer active in music video and concert film production during the late 1980s through late 1990s. His documented credits include Sting at the Hollywood Bowl (1991), Billy Joel: From the River of Dreams (1994), and Eddie…