Del Amitri - Kiss This Thing Goodbye

What this video is

Released in 1989–1990 at the precise moment when British alternative guitar acts were navigating the commercial machinery of A&M Records and US MTV rotation, 'Kiss This Thing Goodbye' captures Del Amitri at a transitional inflection point: Scottish indie credibility meeting mainstream American radio ambition. The song's Americana-inflected jangle pop — harmonica, roots guitar textures, drum programming — signalled…

Why it matters

Represents a key document of late-80s British alternative pop's US breakthrough moment, bridging Scottish post-punk heritage with Americana and jangle pop influences. Del Amitri's approach — earnest lyricism, melodic craft, restrained production — anticipated the 1990s adult alternative/AAA radio…

The director

American filmmaker and music video director, born in Southern California. USC School of Cinematic Arts graduate. Started career as cinematographer on U2's Rattle and Hum (1988) and Madonna's Truth or Dare (1991). Three-time Grammy Award winner/nominee; won…