Kylie Minogue - Padam Padam

What this video is

Released 18 May 2023 as the lead single from Kylie Minogue's 16th studio album Tension (BMG/Darenote), 'Padam Padam' became a defining cultural moment of 2023. Written by Ina Wroldsen and Lostboy, the track achieved viral status on TikTok and emerged as a global LGBTQ+ pride anthem, played at pride parades worldwide. It became Kylie's first UK Top 10 solo hit since 2010's 'All the Lovers,' and her first US Top 10…

Why it matters

A landmark entry in 2020s dance-pop and synthpop, 'Padam Padam' crystallises the TikTok-era mechanism by which legacy pop artists reclaim cultural relevance. Its Phrygian dominant harmonic structure — unusual in mainstream pop — combined with a 128 BPM pulse and electric guitar riff distinguishes…

The director

British filmmaker and photographer. Graduated from St. Martin School of Art; earned a master's degree in Film and Television at the Royal College of Art. Award-winning director with career spanning 20+ years, recognised with Grammy, Brit Award, MTV Awards,…