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Kylie Minogue - Never Too Late

1989 · Late Stock Aitken Waterman Era (1989) · music video
Kylie Minogue - Never Too Late music video
1989Late Stock Aitken Waterman Era (1989)Late-1980s UK bubblegum pop / PWL Hit Factory commercial popDir. Pete Cornish

What this video is

Released on 23 October 1989 as the third single from Kylie Minogue's second album Enjoy Yourself, 'Never Too Late' arrived at the apex of the Stock Aitken Waterman hit factory's commercial dominance. The song broke Minogue's run of seven consecutive top-two UK hits but still reached number four, making it her eighth consecutive top-five single. It topped the charts in Ireland and reached number 14 in Australia. The…

Why it matters

A definitive artefact of the PWL/SAW bubblegum pop era, 'Never Too Late' exemplifies the hit factory's formula of upbeat synth-pop with melodic resilience themes. Its critical reappraisal — including a 2012 orchestral re-recording for The Abbey Road Sessions — underscores its lasting emotional…

The director

Pete Cornish is a British music video director active primarily in the 1980s and early 1990s. His confirmed directing credits include videos for Kylie Minogue ('Never Too Late', 1989; 'Wouldn't Change a Thing', 1989; 'Tears on My Pillow', 1990), Madness…

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