Kylie Minogue - Hand On Your Heart

What this video is

Released in April 1989 at the absolute commercial peak of the Stock Aitken Waterman production empire, 'Hand on Your Heart' arrived as Kylie Minogue's third UK number-one and the lead single from her second album 'Enjoy Yourself'. The video encapsulates the PWL aesthetic philosophy: bright, non-threatening, domestic-scale visuals designed to maximise rotation on nascent European music video channels (MTV Europe…

Why it matters

A canonical artefact of the late-1980s PWL bubblegum-pop video form: performance-only structure, zero narrative complexity, costume spectacle as hook, and bright domestic setting. Represents the template against which subsequent Minogue visual reinventions (from 1990's 'Better the Devil You Know'…

The director

Australian music video director active in the late 1980s, responsible for several Kylie Minogue promotional videos during her early PWL Records period. Worked primarily in Melbourne, Australia. 'Hand on Your Heart' (1989) is documented as his final…