Kylie Minogue - Did It Again (Radio Edit)

What this video is

Released November 1997 as the second single from Kylie Minogue's sixth studio album Impossible Princess, 'Did It Again' emerged at a pivotal moment in Minogue's career: her attempt to pivot from bubblegum pop into Britpop-adjacent indie credibility. The video directly engages with media-constructed celebrity identity, staging four competing Kylie archetypes — as theorised by media scholar Lee Barron — as a…

Why it matters

A landmark postmodern pop music video, 'Did It Again' is one of the earliest and most self-aware examples of a mainstream pop artist weaponising the video format to critique their own media persona. Its multi-persona compositing technique and theatrical identity-battle concept prefigure later pop…

The director

Pedro Romhanyi is a music video director active in the 1990s British music video industry, credited on IMDB and IMVDb for directing Kylie Minogue's 'Did It Again' (1997) through the production company Oil Factory. The video is among his most critically noted…