Kylie Minogue - Better Than Today

What this video is

Released in November 2010 as the third single from Kylie Minogue's eleventh studio album Aphrodite, 'Better Than Today' arrived during a peak moment of electro-pop maximalism in mainstream pop, concurrent with the global dominance of club-ready anthems from artists like Lady Gaga and Rihanna. The video crystallised the Aphrodite campaign's theatrical, mythology-meets-disco aesthetic, transposing Minogue's live…

Why it matters

A defining artefact of 2010s spectacle-pop video production, merging arena-tour visual language with music video craft under a co-director model (artist + creative director). Represents the convergence of Kylie Minogue's stage and screen personas, and documents the neon-arcade-futurist aesthetic…

The director

William Baker (born 1973) is a British fashion designer, stylist, author, and theatre director best known as Kylie Minogue's longtime creative director. He studied theology at King's College London and met Minogue while working at Vivienne Westwood. He has…