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Kylie Minogue - Come Into My World [Full HD Remastered]

2002 · Post-Millennial Pop Auteurism (2002) · music video
Kylie Minogue - Come Into My World [Full HD Remastered] music video
2002Post-Millennial Pop Auteurism (2002)Early-2000s European dance-pop and art-directed music video auteurismDir. Michel Gondry

What this video is

Released in October 2002 as the fourth and final single from Kylie Minogue's globally successful Fever album (2001), 'Come Into My World' arrived at the apex of early-2000s European dance-pop. The video exemplifies the era's investment in concept-driven music video auteurism, with Gondry applying experimental loop-multiplication techniques to a mainstream pop context. The song subsequently won the 2004 Grammy Award…

Why it matters

A landmark of the dance-pop music video canon. The video's loop-multiplication concept — a single performer and street scene multiplied through motion-control photography and rotoscoping — became a touchstone reference for concept-driven pop video production in the 2000s. It demonstrated that…

The director

French filmmaker and music video director born 1964 in Versailles. Began career directing videos for his band Oui Oui before Björk commissioned 'Human Behaviour' (1993). Known for inventive visual style and manipulation of mise en scène. Won Academy Award…

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