The Notwist - Kong

What this video is

Released in February 2014 as the lead single from 'Close To The Glass', The Notwist's first album in six years, 'Kong' arrived during a renewed international interest in German indietronica. The Notwist, formed in Weilheim, Bavaria in 1989, had by this period become strongly associated with electronica-inflected indie rock. The animated video translates an autobiographical childhood flood memory into a kaiju-rescue…

Why it matters

As the lead single from 'Close To The Glass', 'Kong' exemplifies the indietronica synthesis The Notwist pioneered — anthemic guitar progressions fused with electronic beat construction, described by the band's own label as a homage to '90s indie-pop. The animated video format, increasingly favored…

The director

Yu Sato is a London-based 2D/3D motion graphics director and animator, educated at Central Saint Martins. Affiliated with Strange Beast, a design-led animation studio. His practice spans commercial, documentary, exhibition design, feature film, music video,…