neneh cherry - feel it (1997)

What this video is

Released in February 1997, 'Feel It' arrives at the apex of Neneh Cherry's Virgin/Circa Records period and at a moment when Michel Gondry had become the definitive European auteur of the music video form. The single was issued on Hut Recordings in the UK and reached the lower rungs of the UK Singles Chart. The video sits within a remarkable cluster of 1997 Gondry productions — including Björk's 'Bachelorette' and…

Why it matters

Represents a rare intersection of UK alternative R&B and European art-video practice. Cherry's music occupied a liminal post-hip-hop space that resisted genre consolidation, and Gondry's approach — privileging physical performance and conceptual restraint over narrative or spectacle — makes this…

The director

French filmmaker and music video director born in Versailles. Began directing music videos for French rock band Oui Oui in the late 1980s. His work caught the attention of Björk, leading to a long-term collaboration beginning with 'Human Behaviour' (1993).…