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The Chemical Brothers - Got To Keep On

2019 · Post-Streaming Electronic Renaissance (2019) · music video
The Chemical Brothers - Got To Keep On music video
2019Post-Streaming Electronic Renaissance (2019)Electronic/Big-Beat Dance Music Visual Surrealism — late-2010s auteur music video revivalDir. Michel Gondry & Olivier Gondry

What this video is

Released in February 2019 as the third single from The Chemical Brothers' ninth studio album No Geography (Virgin EMI/Astralwerks, April 12, 2019), 'Got To Keep On' arrived during a critically recognised resurgence for the duo after years of diminished commercial profile. The video's deployment of practical Gondry-signature surrealism — a 70s-aesthetic studio dance party that morphs into body-warping VFX spectacle…

Why it matters

Represents a key document of the Chemical Brothers' visual brand: the marriage of tactile, choreography-led performance with escalating surrealism. As the fourth Gondry/Chemical Brothers video collaboration, it demonstrates the durability of the auteur music video form within electronic music, and…

The director

Michel Gondry (b. 1963, Versailles, France) is an Academy Award-winning filmmaker and music video director known for Eternal Sunshine of the Spotless Mind (2004). He has directed close to 100 music videos and pioneered bullet-time VFX techniques. Olivier…

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