The Vines - Ride (video)

What this video is

Released in early 2004 at the height of the garage rock revival, 'Ride' represents The Vines' second album cycle following their acclaimed 2002 debut. As an Australian band achieving international crossover success, their MTV-era visibility was central to the global reach of the post-millennial indie/garage rock wave. The commissioning of Michel and Olivier Gondry — at the precise moment Michel was also completing…

Why it matters

A key artifact of the 2000s garage rock revival's intersection with auteur music video culture. The Gondry brothers' involvement elevates this beyond a standard performance clip into a conceptually distinctive work, demonstrating how indie-adjacent rock acts of the era attracted top-tier visual…

The director

Michel Gondry (b. May 8, 1963, Versailles, France) is a French film, commercial, and music video director. He began directing videos for French band Oui Oui before a long-running collaboration with Björk launched his international career. He is noted for…