Jet - Are You Gonna Be My Girl

What this video is

Released in August 2003 as the lead single from Jet's debut album Get Born on Elektra Records, 'Are You Gonna Be My Girl' emerged at the height of the early 2000s garage rock revival, a movement that also included The Strokes, The White Stripes, and The Vines. The Melbourne four-piece consciously channeled 1960s Motown rhythms and classic rock swagger. The video's stark black-and-white aesthetic and ink-based…

Why it matters

A defining artifact of the early-2000s garage rock revival, the video's minimalist black-and-white performance format and graphic ink-effects concept became a benchmark for rock music video aesthetics of the era. Its MTV VMA win for Best Rock Video confirmed its cultural reach. The song's chart…

The director

Robert Hales is a British graphic designer and music video director. His broad filmography spans Westlife, Stereophonics, Nine Inch Nails, Justin Timberlake, Gnarls Barkley, Miley Cyrus, Avril Lavigne, Tame Impala, Imagine Dragons, and Death Cab for Cutie.…