Red Hot Chili Peppers - Look Around

What this video is

Released January 25, 2012, 'Look Around' arrived during a pivotal period for Red Hot Chili Peppers — their 2012 Rock and Roll Hall of Fame induction year and active touring cycle for 'I'm With You,' their first album with guitarist Josh Klinghoffer following John Frusciante's departure. The video's four-room interactive architecture was notably forward-thinking for its moment, anticipating the branching and…

Why it matters

A key artifact of RHCP's post-classic era, the video demonstrates how legacy alternative/funk-rock acts navigated the early-2010s media landscape by investing in innovative interactive and structural video formats rather than high-concept CGI spectacle. Its multi-room simultaneous-action format is…

The director

Robert Hales is a British graphic designer and music video director with a wide-ranging commercial filmography. He received an MTV Video Music Award in 2006 for directing Gnarls Barkley's 'Crazy.' His credits span artists including Justin Timberlake, Nine…