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The Chemical Brothers - Hey Boy Hey Girl

1999 · Big Beat / Late-90s Electronic Mainstream Crossover (1999) · music video
The Chemical Brothers - Hey Boy Hey Girl music video
1999Big Beat / Late-90s Electronic Mainstream Crossover (1999)British Big Beat / Late-90s Electronic Music Mainstream CrossoverDir. Dom & Nic (Nic Goffey & Dominic Hawley)

What this video is

Released on 31 May 1999 as the lead single from 'Surrender,' 'Hey Boy Hey Girl' arrived at the peak of the UK's big beat-to-mainstream pipeline, when electronic acts like The Chemical Brothers, Fatboy Slim, and Prodigy had moved from underground raves to Top 5 chart positions and arena headlining slots. The single peaked at #3 on the UK Singles Chart, remaining on the chart for 10 weeks, and reached the top 10…

Why it matters

A landmark artifact of late-90s big beat, the video's tight editorial sync between the percussive track and skeletal visual payoffs defined a template for electronic music video production. Its practical-effects surrealism over a linear narrative — rather than pure abstraction — helped legitimize…

The director

dom&nic is the working name of British directing duo Nic Goffey and Dominic Hawley, who have been directing music videos and commercials since 1994. They met as teenagers at a comprehensive school in Wheatley, Oxfordshire. Their portfolio spans Oasis, David…

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