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The Chemical Brothers - Let Forever Be

1999 · Late-90s Big Beat / Electronic Psychedelia (1999) · music video
The Chemical Brothers - Let Forever Be music video
1999Late-90s Big Beat / Electronic Psychedelia (1999)UK Big Beat / Late-90s Electronic Psychedelia crossover with BritpopDir. Michel Gondry

What this video is

Released in August 1999 as the second single from The Chemical Brothers' album Surrender, 'Let Forever Be' arrived at the apex of UK big beat's commercial and critical peak. The song features uncredited vocals and co-writing from Noel Gallagher of Oasis, making it a landmark intersection of Britpop and electronic music. Gondry's video became a benchmark for late-90s music video art, deploying hybrid film/video…

Why it matters

A defining artifact of UK big beat at its mainstream crossover moment. The Chemical Brothers' fusion of breakbeat electronics with Beatles-influenced psychedelia and Britpop vocal collaboration exemplifies the genre's aspirations toward rock-scale cultural impact. Gondry's video elevated the track…

The director

Michel Gondry (born May 8, 1963, Versailles, France) is a French film, commercial, and music video director and screenwriter. He began his career directing videos for his band Oui Oui before Björk commissioned him for 'Human Behaviour' (1993). He directed…

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