The Chemical Brothers - Believe

What this video is

Released in May 2005 as the second single from The Chemical Brothers' fifth album Push the Button, 'Believe' arrived at a moment when UK electronic music was forging unlikely alliances with the ascendant post-punk indie revival. Featuring Kele Okereke of Bloc Party — then one of the most critically lauded British indie acts — the track embodied the era's cross-genre anxieties. The video's setting at the Longbridge…

Why it matters

A landmark in electronic music video craft, 'Believe' demonstrates the maturation of photorealistic CGI integration in mid-budget UK music video production. It extends Dom & Nic's and The Chemical Brothers' shared tradition of narrative-driven, effects-heavy short films — a lineage running from…

The director

British directing duo Dominic Hawley and Nick Goffey (Dom & Nic) have collaborated since meeting at school in Oxfordshire in the late 1980s. Active since 1994, they built their career directing Supergrass, Oasis, David Bowie, Robbie Williams, and Smashing…