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The Chemical Brothers - Go

2015 · Mid-2010s Electronic Renaissance (2015) · music video
The Chemical Brothers - Go music video
2015Mid-2010s Electronic Renaissance (2015)Art-house electronic music video / Big Beat second wave (2010s)Dir. Michel Gondry

What this video is

Released in May 2015 as the second single from Born in the Echoes, 'Go' arrived during a period of renewed critical interest in big beat and 1990s-rooted electronic music. The video's deployment of Parisian brutalist architecture — the Front de Seine district, a relic of 1970s French urban modernism — situates the work at the intersection of electronic music culture and architectural heritage preservation…

Why it matters

Marks a high-water point in the Chemical Brothers' long collaboration with auteur visual directors, extending their legacy of commissioning concept-driven videos. Gondry's involvement — given his iconic prior work on 'Let Forever Be' and 'Star Guitar' — gives the video significant art-historical…

The director

French filmmaker and producer born 1963 in Versailles. Began directing music videos for his own band Oui Oui before Björk commissioned him for 'Human Behaviour' (1993). Known for inventive visual style and manipulation of mise en scène. Won Academy Award for…

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