📺 MTV Rewind
HomeArtistsFather John Misty

Father John Misty - Please Don't Die

2018 · Late 2010s Indie Folk-Pop (2018) · music video
Father John Misty - Please Don't Die music video
2018Late 2010s Indie Folk-Pop (2018)2010s Indie Folk Confessionalism / Art-House Music Video RevivalDir. Chris Hopewell

What this video is

Released May 30, 2018 as the fourth single from God's Favorite Customer (Sub Pop / Bella Union, June 1, 2018), Father John Misty's fourth studio album. The video arrives amid a broader late-2010s renaissance of craft-based, hand-made music video aesthetics as a counter-reaction to slick digital CGI production — stop-motion in particular signaling sincerity, labor, and artistic intentionality. Thematically, the song…

Why it matters

Represents a high-water mark of 2010s literary indie folk's engagement with the art-music-video form. Hopewell's stop-motion craft elevates the video beyond promotional content into a short animated film, extending a tradition traceable from Jan Švankmajer through the Brothers Quay to Nick Park.…

The director

Chris Hopewell is a Bristol-based stop-motion animation director affiliated with Jacknife Films, Ridley Scott Associates, and Black Dog Films. He is best known for directing Radiohead's 'Burn The Witch' (2016), Run The Jewels' 'Don't Get Captured,' Franz…

Read the full researched annotation on RAD →
More: All Father John Misty videos · Browse channels · Turn on the TV →