Pusha T, Clipse - Diet Coke ⧸ Just So You Remember ⧸ Grindin’ (BET Hip Hop Awards Performance)

What this video is

This performance occurred at the 17th annual BET Hip Hop Awards (2022), taped at the Cobb Energy Centre in Atlanta, GA, and hosted by Fat Joe. It served as a dual milestone: a showcase for Pusha T's critically acclaimed It's Almost Dry album (nominated for Hip Hop Album of the Year at the same ceremony) and a surprise Clipse reunion — the first major awards-stage appearance of brothers Pusha T and No Malice…

Why it matters

Represents the intersection of 2000s Virginia Beach street rap (Clipse), the Neptunes production school, and 2022 prestige hip-hop album culture. 'Grindin'' is a canonical text of minimalist Neptunes-produced rap; its performance alongside Pusha T's 2022 solo work contextualizes a 20-year artistic…

The director

The 2022 BET Hip Hop Awards TV special was directed by Iren Brown and Chris Robinson Jr. The standalone 'Diet Coke' music video — stylistically referenced in this performance context — was co-directed by Omar Jones and Onda. Omar Jones is an LA-based…