Jadakiss - Kisses To The Sky ft. Rick Ross, Emanny

What this video is

Released January 31, 2020, 'Kisses to the Sky' functioned as the marquee lead single for Jadakiss' comeback album Ignatius on Def Jam. The title itself is a triple-entendre tribute to his three foundational solo LPs (Kiss the Game Goodbye, Kiss of Death, The Last Kiss), while the album title honors his late manager Ignatius 'Icepick Jay' Jackson, who died in 2017. The video's luxury-noir visual register situates…

Why it matters

Represents a key document of East Coast prestige rap's commercial and visual evolution in the early 2020s. The video synthesizes Ruff Ryders-era street credibility with post-Drake luxury aesthetics and cinematic short-film ambition, exemplifying how legacy artists navigated streaming-era…

The director

Gerard Victor (full name Gerard Victor Atillo) is a Detroit-origin music video director, cinematographer, and editor based between New York and New Jersey. Co-founder and Director/Editor at Shot Selection Media. His career spans work with artists including…