Jadakiss - ME

What this video is

Released in October 2019 as the lead single to Jadakiss's fifth studio album Ignatius (Def Jam / D-Block / SoRaspy, March 2020), 'ME' arrived during a period of late-career reappraisal for Yonkers rap royalty. The video functions as a career retrospective and artistic statement, blending short-film narrative with performance and archival imagery. Its production through Chariot Pictures reflects a broader 2018–2020…

Why it matters

Represents the apex of the late-2010s 'hip-hop short film' format: a music video that fully incorporates narrative genre filmmaking (crime thriller / heist) as the primary vehicle for artist identity. Anchors Jadakiss's legacy within NYC rap canon while demonstrating how legacy artists used…

The director

New York-bred music video director and co-founder of Chariot Pictures (alongside his brother cARTier Brown and partner Andrew Goor). Known for defining the 'big-budget, dark-room' visual language of hip-hop videos in the late 2010s. His work has been…