Jadakiss - Aint Nothin New (Explicit) ft. NE-YO, Nipsey Hussle

What this video is

Released December 2015 to support Jadakiss's long-awaited fifth solo studio album Top 5 Dead Or Alive (Def Jam), which debuted at No. 4 on the Billboard 200. The video represents a veteran rapper reasserting relevance during a period when younger trap artists dominated cultural conversation. The pairing of Jadakiss with Ne-Yo (R&B crossover appeal) and the late Nipsey Hussle (West Coast hustle-rap prestige)…

Why it matters

Documents the mid-2010s moment when Def Jam-era hardcore East Coast rap sought cinematic legitimacy through noir-influenced visuals. Bridges the lyrical density of 1990s New York rap with contemporary HD street filmmaking. Also captures Nipsey Hussle in a pre-posthumous context, lending the video…

The director

Clifton Bell is a filmmaker and founder of The Ghettonerd Company (est. 2004), originally from Charlotte, NC. He attended the UNC School of the Arts film program and later served as a production assistant under Spike Lee. His music video credits span…