Jadakiss - We Gonna Make It (Closed Captioned) ft. Styles

What this video is

Released August 7, 2001 as the lead single from Jadakiss's debut solo album Kiss tha Game Goodbye on Ruff Ryders Entertainment/Interscope Records, 'We Gonna Make It' arrived at a pivotal transitional moment for East Coast hip-hop. The Ruff Ryders label — home to DMX, Eve, and The LOX — was at the apex of its commercial power, and the track served as Jadakiss's formal declaration of solo viability after years as a…

Why it matters

A canonical document of early-2000s East Coast hardcore rap's commercial peak, 'We Gonna Make It' bridges the grimy aesthetic of late-1990s LOX/Ruff Ryders material with the more accessible solo crossover format. Its Alchemist production — soul-sample-driven, mid-tempo, with space for long-form…