Big Sean - Precision

What this video is

Released March 22, 2024, 'Precision' marked Big Sean's first solo single in over two years and served as the lead single for his sixth studio album Better Me Than You on Def Jam Recordings. The video arrived at a moment of renewed cultural appetite for 2010s-era mainstream rap legacy artists reclaiming space in a streaming-dominated landscape. The track samples Three 6 Mafia's 'Poppin' My Collar' — itself built on…

Why it matters

A landmark re-entry moment in mid-2020s mainstream rap, 'Precision' demonstrates how legacy artists leverage high-velocity production and soul-sample nostalgia to assert relevance. Its sample genealogy (Willie Hutch → Three 6 Mafia → Big Sean) illustrates hip-hop's generational layering. The…

The director

US-based director of Cuban and Peruvian heritage who began filmmaking in 2019 after being inspired by Panos Cosmatos and Alex Garland. Attended USC's film program and honed VFX and editing skills during the pandemic. Career expanded through work with…