Kid Rock - Feel Like Makin' Love

What this video is

Released in fall 2003 as the lead single from Kid Rock's self-titled sixth album on Lava/Atlantic Records, this video arrives at a pivotal moment in Kid Rock's career — a deliberate pivot away from the rap-rock persona of 'Devil Without a Cause' toward a southern/classic rock identity rooted in Bad Company's 1975 canon. The choice to cover a Mick Ralphs/Paul Rodgers composition signals Kid Rock's alignment with…

Why it matters

Represents a documented inflection point in Kid Rock's genre identity — from rap-rock/hip-hop hybrid to southern/classic rock — via cover selection and video aesthetic. The performance-centric visual grammar, warm color temperature, and rapid editing align with mainstream MTV rock video…

The director

Born 1970, Los Angeles, CA. Studied film at Hampshire College, Amherst, MA. Became youngest director signed to Satellite Films (a Propaganda division) before age 22, directing 250+ music videos. Won 2007 MTV VMA Video of the Year for Rihanna's 'Umbrella'.…