Fabolous - B.O.M.B.S.

What this video is

Released November 15, 2019, as the lead single for Summertime Shootout 3: Coldest Summer Ever — Fabolous' first major project since his 2017 collaborative album with Jadakiss. The track and video arrive at a moment of renewed East Coast hip-hop visibility, with Fabolous using a sample of The Alan Parsons Project's 'Sirius' — the iconic Chicago Bulls arena entrance theme — to position himself as the Michael Jordan…

Why it matters

B.O.M.B.S. exemplifies late-2010s East Coast brag rap's visual grammar: a performance-driven aesthetic married to luxury street signifiers and sports nostalgia sampling. The track peaked at #12 on the Bubbling Under Hot 100 Singles chart, characteristic of Fabolous' sustained cultural presence…

The director

Detroit-origin, New York-based music video director, cinematographer, and editor; co-founder of Shot Selection Media. Career credits include A Boogie wit da Hoodie: Jungle (2016), Uncle Murda: Happy to Be Here (2018), and a prior Fabolous collaboration on…