Benny The Butcher & Hit-Boy - LEGEND

What this video is

Released October 15, 2020, 'Legend' served as the final pre-release single for Benny The Butcher's critically acclaimed sophomore album Burden of Proof (Griselda/Empire), entirely produced by Hit-Boy. The video arrived at the apex of Griselda Records' dominant 2020 run, a year in which the Buffalo collective released multiple acclaimed projects in rapid succession. The Benny–Hit-Boy collaboration was widely…

Why it matters

A landmark visual document of the Griselda Records crossover moment in hip-hop history. 'Legend' represents the aesthetic synthesis of underground East Coast rap (dark, cinematic, narrative-driven) and mainstream hip-hop luxury visuals (convertibles, club scenes, jewelry), epitomizing the genre's…

The director

Los Angeles-based director and cinematographer who studied Cinematography and Film/Video Production at the University of Miami (2012–2014). Known for directing music videos for top-10 artists including Anderson .Paak, Gunna, Da Baby, Megan Thee Stallion, and…