Young Dolph - Blue Diamonds

What this video is

Released June 26, 2020, during the height of the COVID-19 pandemic, 'Blue Diamonds' represents Young Dolph's continued output as an independent rap CEO during an era of industry disruption. As Billboard recognized Dolph and partner DaddyO as 2020 Indie Power Players, the video embodies the ethos of self-made success and financial independence that anchored Paper Route EMPIRE's brand. The blue diamond motif —…

Why it matters

A textbook example of mid-budget independent trap video production circa 2020, 'Blue Diamonds' illustrates how artists operating outside major-label systems achieved high visual production value through tight creative relationships with director-collaborators. Ithinkethan's recurring work with…

The director

Ithinkethan is a music video director whose filmography is closely associated with the Paper Route EMPIRE roster, including multiple projects with Young Dolph (Tric or Treat 2019, Crashin' Out 2019, What's Da Bizness 2020, Blue Diamonds 2020) and Key Glock…