Young Dolph - Tric Or Treat

What this video is

Released October 30–31, 2019 to coincide with Halloween, 'Tric Or Treat' arrived as a single preceding the Young Dolph and Key Glock collaborative album Dum & Dummer, released on Paper Route Empire. The track uses the holiday as metaphor: Dolph positions himself as a horror-movie monster — specifically the Hobgoblin — while recounting his ascent from street-level hustler to independent rap mogul. The video's visual…

Why it matters

A definitive artifact of late-2010s Memphis independent trap aesthetics, the video encapsulates the Paper Route Empire visual and lyrical brand: uncompromising self-made mythology, designer-label identity, and confessional autobiographical rapping over horror-inflected production. As a Halloween…

The director

Ithinkethan is a music video director whose documented credits span the Paper Route Empire roster. Verified IMDB credits include Young Dolph: Tric or Treat (2019), Young Dolph: Crashin' Out (2019), Young Dolph: What's Da Bizness (2020), Key Glock: No Choice…