Key Glock - From Nothing

What this video is

Released August 17, 2022, 'From Nothing' arrives during one of the most significant periods in Key Glock's career — roughly nine months after the murder of his mentor and cousin Young Dolph (November 2021), and in the commercially ascendant wake of Yellow Tape 2's Top 10 Billboard 200 debut with over 137 million Spotify streams, achieved entirely without a major label or features. The video's Spain setting —…

Why it matters

A landmark document of 2022 Memphis trap's global reach: an independent PRE artist, without major-label backing, filming a solo music video on a European tour in Spain. The video exemplifies the post-2020 shift in hip-hop visual culture toward stripped-back, location-authentic tour-diary…