Benny The Butcher - TRADE IT ALL

What this video is

Released February 2021, 'Trade It All' arrived during Benny The Butcher's highest-profile commercial moment, following the October 2020 release of Burden of Proof — a critically lauded collaboration with producer Hit-Boy released on Def Jam. The video's Buffalo setting is a deliberate cultural and geographic statement: Benny's career has consistently foregrounded his upstate New York origins, and filming at Bills…

Why it matters

A landmark video in the 2020s hard rap / underground-to-major crossover canon. Demonstrates how Griselda-affiliated artists used stripped-down, location-authentic visual language to maintain street credibility while accessing mainstream platforms. The Bills Stadium centerpiece shot became one of…

The director

The Wizard is a music video director with a documented working relationship with Benny The Butcher and the Griselda/Black Soprano Family camp. Credited on multiple Burden of Proof visuals including 'Famous' (November 2020) and 'Trade It All' (February 2021).…