Benny The Butcher - FAMOUS

What this video is

Released in November 2020 as a promotional single for Burden of Proof, 'Famous' arrives at a pivotal moment in Benny The Butcher's career — his commercial breakthrough following years of underground acclaim. The album, produced entirely by Hit-Boy and released through Griselda/Empire, debuted at #27 on the Billboard 200, marking a significant crossover moment for the Buffalo collective. The video's party setting…

Why it matters

A landmark document of the Griselda Records aesthetic at its mainstream crossover apex. The video encapsulates the 2020 underground hip-hop moment when gritty, lyricism-first rap achieved mainstream chart presence without compromising aesthetic identity, serving as a key archival artifact of the…

The director

Known professionally as The Wizard, this director is credited on the official music video for Benny The Butcher's 'Famous' (2020), as confirmed by Hypebeast's coverage of the video's release. No further verified biographical details are publicly available…