Benny The Butcher, Snoop Dogg - Back Again

What this video is

Released January 26, 2024, 'Back Again' functions as a symbolic and literal East/West Coast rap summit, pairing Buffalo, NY's Benny The Butcher — a standard-bearer of the Griselda Records lyrical hardcore revival — with Snoop Dogg, an architect of West Coast gangsta rap. The video emerged during a moment of Def Jam-facilitated cross-coastal rap unity, with Snoop publicly positioning himself as a bridge-builder…

Why it matters

The video represents a high-profile collision of two distinct but complementary hip-hop traditions: the rugged, sample-heavy Buffalo street rap of Griselda Records and the melodic, laid-back West Coast gangsta tradition. Hit-Boy's production bridges both worlds. As a video artifact, it documents…

The director

Razak Ologunebi, known professionally as ThirdEyeRaz, is a New Jersey-born visual director and photographer based in Los Angeles. He began his career in 2008, studied film at Penn State University, and developed his craft through an internship at Karmaloop…