Lael Neale - Electricity

What this video is

Released July 30, 2024 on Sub Pop Records, 'Electricity' arrives as a standalone single following Neale's acclaimed 2023 album Star Eaters Delight. The video sits within a 2020s wave of artist-directed, self-produced music videos that prioritise conceptual integrity over production scale. Its thematic core — a five-day power outage on a Virginia farm provoking withdrawal from modern dependency on electricity —…

Why it matters

Lael Neale occupies a rare intersection of transcendental folk, minimalist art-pop, and devotional songwriting within the Sub Pop catalog. 'Electricity' extends her established aesthetic — Omnichord drones, crystalline vocals, and intimate lyricism — into overtly choreographic visual territory,…

The director

Lael Neale is a Virginia-born, Los Angeles-based singer-songwriter and visual artist signed to Sub Pop Records. She is credited as director on multiple self-directed music videos and is listed as director, actress, and cinematographer on IMDb. Her Sub Pop…