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Shawn Mullins - Shimmer

1999 · Post-Grunge Adult Alternative (1999) · music video
Shawn Mullins - Shimmer music video
1999Post-Grunge Adult Alternative (1999)Adult Alternative / AAA singer-songwriter movement, late 1990sDir. Peter Christopherson

What this video is

Released in 1999 as the follow-up to Shawn Mullins' Grammy-nominated hit 'Lullaby' (from the 1998 album Soul's Core on Columbia Records), 'Shimmer' occupied a meaningful place in late-90s adult alternative culture. The song was included on the soundtrack for the teen drama Dawson's Creek, embedding it in the peak era of TV-soundtrack-driven music discovery. It subsequently gained international prominence when it…

Why it matters

A key artifact of the late-1990s AAA/Adult Alternative radio boom, 'Shimmer' represents the singer-songwriter folk-pop crossover that briefly dominated adult radio post-Lullaby. Mullins' half-spoken vocal style and emotionally direct lyricism exemplified the genre's ethos. The video's VH1…

The director

Peter Martin Christopherson (27 Feb 1955 – 25 Nov 2010), also known as 'Sleazy', was an English musician, music video director, commercial artist, designer, and photographer. Co-founder of Throbbing Gristle, Psychic TV, and Coil; former partner at…

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