Shawn Mullins - Lullaby

What this video is

Released in August 1998, 'Lullaby' emerged at the height of the adult alternative and acoustic singer-songwriter resurgence on mainstream US radio. Columbia Records, which outbid Universal and Atlantic for Mullins' services, positioned the single as a folk-inflected counterpoint to the era's heavier post-grunge dominance. The song hit number one on the Adult Top 40 and reached number seven on the Billboard Hot 100,…

Why it matters

A defining document of late-90s Adult Alternative crossover, 'Lullaby' and its video demonstrate how acoustic folk-rock could achieve mainstream MTV placement without abandoning vérité production values. The video's low-key realism and narrative simplicity contrast sharply with the era's…

The director

Roger Pistole is an American music video director active in the late 1990s and early 2000s, known for helming videos across rock and alternative genres. Confirmed credits include Shawn Mullins' 'Lullaby' (1998), Limp Bizkit's 'Counterfeit', and Matchbox…