Eurythmics, Annie Lennox, Dave Stewart - Who's That Girl

What this video is

Released in June 1983 as the lead UK single from Eurythmics' third album Touch, 'Who's That Girl?' arrived at the precise moment when MTV was reshaping pop music consumption and when British New Wave acts were dominating US charts. The video leveraged Annie Lennox's already-established androgynous iconography—developed through 'Sweet Dreams (Are Made of This)'—pushing further into explicit gender performance:…

Why it matters

A landmark text in synth-pop music video history, 'Who's That Girl?' crystallised the genre's capacity for theatrical self-referentiality and gender performance. Gibbins' narrative-forward direction elevated the clip beyond standard performance promo to short-form drama, anticipating the…

The director

Duncan Gibbins (October 13, 1952 – November 3, 1993) was a British film and music video director and screenwriter. Before relocating to the US in the mid-1980s, he directed music videos for the Eurythmics and Wham!, and BBC documentaries. His feature debut…