Matt and Kim - ＂Cameras＂

What this video is

Released in January 2011, 'Cameras' arrived at the apex of Brooklyn indie culture's mainstream crossover moment, when acts like Matt and Kim, Vampire Weekend, and Grizzly Bear were translating DIY underground credibility into major label visibility. The video's thematic premise—physically enacting the song's anti-documentation ethos by staging a destructive, camera-smashing fight—was a meta-commentary on viral…

Why it matters

A landmark in indie-electronic music video history, 'Cameras' elevated the physical performance video format by importing action-film stunt choreography into the lo-fi indie space. It consolidated Matt and Kim's identity as a band whose videos were as central to their brand as their music,…

The director

Jonathan Del Gatto is an award-winning editor, director, and producer with 25+ years in video production. He began his career on early MTV series including The Real World and House of Style, then built a reputation as a top commercial editor working with…