Matt and Kim - Let's Go

What this video is

Released in October 2012 alongside Matt & Kim's fourth album 'Lightning' on the Fader Label, 'Let's Go' arrived at the height of Brooklyn indie-pop's mainstream crossover moment. The video debuted on Funny or Die, reflecting the era's shift toward web-first video distribution and internet-humor platforms as legitimate promotional venues. Its concept — an '80s-style portrait studio populated with deliberately…

Why it matters

Matt & Kim occupy a pivotal position in indie-electronic history as a duo whose deliberately low-fi, high-energy aesthetic bridged DIY Brooklyn art-music and pop accessibility. 'Let's Go' represents their most commercially polished moment while retaining comedic irreverence. The video's use of…

The director

Dugan O'Neal is an American music video director and short filmmaker known for comedic, character-driven visual work. He served as both director and editor on the Matt & Kim 'Let's Go' video. O'Neal also acts in his own short films; 'Let's Go' marked his…