Cobra Starship： Bring It! (Snakes On A Plane) - Cobra Starship： Bring It! (Snakes On A Plane)

What this video is

Released on August 28, 2006, as the debut single of Cobra Starship — a project formed by former Midtown bassist Gabe Saporta — this video exists at the precise intersection of internet meme culture, Hollywood blockbuster marketing, and the Decaydance / Fueled by Ramen scene ecosystem brokered by Pete Wentz and manager Jonathan Daniel of Crush Music. The song was adapted from an earlier Saporta track titled 'Bring…

Why it matters

This video documents the apex of the mid-2000s pop-punk/emo crossover into mainstream film soundtrack placements, a strategy pioneered by Fall Out Boy's label infrastructure. It also represents one of the earliest documented examples of music video content being produced as an embedded theatrical…

The director

Lex Halaby is a music video and commercial director based in Los Angeles, formerly signed to production company Refused TV and later Mighty8. His music video work spans alternative, hard rock, and pop-punk acts including Hoobastank, Panic! At The Disco, Bad…