Killswitch Engage - My Curse

What this video is

Released in November 2006 as the lead single from 'As Daylight Dies,' 'My Curse' arrived at the apex of metalcore's mainstream penetration. Killswitch Engage, operating from Westfield, Massachusetts on Roadrunner Records, had already broken through with 'The End of Heartache' in 2004; 'My Curse' surpassed that peak, reaching #21 on the Mainstream Rock Tracks chart. The video debuted on MTV2's Headbangers Ball, the…

Why it matters

A landmark crossover artifact in melodic metalcore history, 'My Curse' demonstrated that the genre's dual-vocal structure (screamed verses / clean choruses) could be reformatted for mainstream rock consumption without alienating its core audience. The video's narrative sophistication — deploying…

The director

Lex Halaby is a music video director known for his work in the rock and metal space. Confirmed credits include videos for Killswitch Engage, Mudvayne, In Flames, and Hoobastank. He previously directed the live video for Killswitch Engage's 'A Bid Farewell'…