k-os - ELEctrik HeaT - the seekwiLL

What this video is

Released as the lead single from k-os's third studio album 'Atlantis: Hymns for Disco' (EMI Music Canada, October 2006), this video arrived at a high-water mark for Canadian hip-hop's international visibility. The album debuted at #2 on the Canadian chart and reached Platinum status domestically. The video's suburban, bike-riding aesthetic and yearbook imagery reflect k-os's embrace of accessible, pop-leaning…

Why it matters

A flagship artifact of mid-2000s Canadian conscious hip-hop's pop crossover moment. The track and video demonstrate the genre's capacity to fuse rap, neo-soul, and funk within an accessible suburban visual vernacular, helping position Canadian hip-hop as a distinct cultural export during a period…

The director

Micah Meisner is a Canadian music video director with two Juno Award wins from four nominations. He won the 2005 Juno Award for Best Video for k-os's 'B-Boy Stance' and the 2006 Juno Best Video for Buck 65's 'Devil Eyes.' In 2005, Now Magazine named him Best…