Jeremih - Break Up To Make Up

What this video is

Released as the third single from Jeremih's debut album on Def Jam Recordings in late 2009, 'Break Up To Make Up' arrived during a pivotal transitional moment in R&B — when AutoTune had migrated from hip-hop novelty to mainstream vocal texture tool, and when MySpace-era music promotion was rapidly giving way to YouTube and early social media distribution. The album debuted at #6 on the Billboard 200, selling 59,000…

Why it matters

As the closing single of Jeremih's platinum debut, 'Break Up To Make Up' represents the melodic, AutoTune-assisted R&B strand that bridged the neo-soul era and the post-Drake introspective R&B wave of the 2010s. The video's rapid-cut romantic realism codified a late-2000s Def Jam visual template…