Jeremih - Imma Star (Everywhere We Are)

What this video is

Released in mid-2009 as the second single from Jeremih's self-titled Def Jam debut album, 'Imma Star (Everywhere We Are)' arrived in the wake of breakthrough hit 'Birthday Sex' and at a pivotal moment in R&B's digital transition — when YouTube was beginning to displace MTV as the primary music video discovery platform. The song debuted at #96 on the Billboard Hot 100 (week of August 8, 2009) and peaked at #23 on US…

Why it matters

Represents a key document of the late-2000s Def Jam R&B crossover sound, where minimalist synth-driven production (here by Mick Schultz) replaced glossy early-2000s R&B maximalism. The video's comedic narrative tradition connects to a long lineage of humor-infused Black music videos while…

The director

American music video director and NYU Tisch School of the Arts graduate. Founder of Rockhard Films, a New York-based production company. Has directed over 200 music videos across pop, hip-hop, and rock for artists including Katy Perry, Jay-Z, Red Hot Chili…