Jeremih - I Think Of You ft. Chris Brown, Big Sean

What this video is

Released April 25, 2017 on Def Jam Recordings, 'I Think Of You' arrived during a robust mid-2010s wave of R&B nostalgia, with the song explicitly sampling Montell Jordan's 2000 hit 'Get It On Tonite' to bridge millennial memory with contemporary trap-adjacent production. The video's backlot neighborhood aesthetic and warm retro palette consciously echoed the block-party visual language of late-1990s and early-2000s…

Why it matters

Represents the mid-2010s strand of nostalgic, sample-driven contemporary R&B that fused Chicago melodic R&B (Jeremih), Detroit rap lyricism (Big Sean), and West Coast pop-R&B (Chris Brown) into a mainstream crossover format. The video's retro visual language and the song's Montell Jordan sample…

The director

Daniel CZ (Czernilofsky) is a Los Angeles-based music video director and editor who grew up in Berkeley, CA and Vienna, Austria. He operates under Riveting Entertainment and has directed videos for G-Eazy, Chris Brown, Machine Gun Kelly, Demi Lovato, Wale,…