Patti Rothberg - Inside

What this video is

Released in 1996, 'Inside' arrived during one of the most commercially fertile periods for female alternative rock artists, when the post-Nirvana major-label landscape actively sought women who could blend confessional songwriting with guitar-driven rock energy. Rothberg, a New York City-raised multi-instrumentalist who played all guitar and bass on her debut album, was positioned alongside artists like Alanis…

Why it matters

A textbook example of mid-90s alternative rock single promotion on a major label (EMI/Chrysalis), 'Inside' reached #25 on the Billboard Alternative chart and exemplifies how the era's female singer-songwriters used lean, performance-focused videos to foreground musicianship over spectacle. The…

The director

Mark Gerard is a Los Angeles-based filmmaker and graduate of the American Film Institute Cinematography Fellow M.F.A. program. Active as a director, cameraman, and editor from 1987–2012, he built an extensive music video portfolio spanning hip-hop,…