선미(SUNMI) - 꼬리(TAIL) MUSIC VIDEO

What this video is

Released on February 23, 2021, through Abyss Company, 'TAIL (꼬리)' marked Sunmi's sixth digital single and her first major solo release since 2018's 'WARNING' — a gap that made it a highly anticipated comeback. The single arrived during a moment when K-pop's solo female artist landscape was intensifying, with city pop and retro-inflected dance pop resurging as dominant genre forces. The video's Catwoman-derived…

Why it matters

TAIL is a landmark example of the 2020–2022 K-pop city pop revival fused with sensual dance-pop, featuring Sunmi's signature blend of provocative choreography and self-written songwriting. It consolidates the template of the high-concept solo female K-pop MV: auteur direction,…

The director

Cho Bum-jin, known professionally as Paranoid Paradigm, is a South Korean music video director and the lead director of VM Project Architecture (also known as Low Laundry Media House), a Seoul-based MV production house that grew from the indie scene into one…