On Being Human - ＂Addicted＂

What this video is

On Being Human is an adventure rock band from Murrieta, California, composed of five film, television, and video game composers who cross genre boundaries between rock performance and media composition. Active during the early 2010s indie digital distribution boom, they were selected as Hot Topic's Unsigned Band of the Month in July 2011, situating them within the unsigned/DIY alternative rock pipeline that relied…

Why it matters

Represents the convergence of adventure rock — a self-styled hybrid of hard rock, electronic, and orchestral elements — with the DIY video production model of early-2010s independent bands. The video's rapid intercutting and high-contrast warm grade are diagnostic markers of the YouTube-optimized…